In September 2016 Americans for the Arts issued a statement from its board indicating that “cultural equity is critical to the long-term viability of the arts sector.” Other arts and culture organizations, including Grantmakers in the Arts, Theatre Communications Group, and American Alliance of Museums, have taken similar stances, striving to support inclusion, diversity, equity, and access in their respective fields. Similarly, Canada Council for the Arts released its 2016-21 strategic plan in which it intends to strengthen support for the arts community by enabling a culture of participation, inclusion, and diversity.
There is no doubt that inclusion, diversity, equity, and access are critical priorities of the arts and culture sector in the United States and in Canada. But why now? In September 2017 Arts Consulting Group (ACG) colleague and National Utilities Diversity Council (NUDC) Executive Director Laurie Dowling tackled this question. This edition of Arts Insights has incorporated an arts and culture perspective to Ms. Dowling’s analysis of trends and forecasts. We thank NUDC for granting ACG permission to republish some of its findings.
With the baby boomer generation retiring, the United States workforce is facing the largest workforce turnover in the nation’s history, creating massive changes in the employment landscape. The Boston Globe recently stated that retiring leaders in the nonprofit sector are part of a “looming wave affecting organizations of all sizes across the country: the expected exit of large numbers of veteran nonprofit executives, many of them baby boomers who shaped the charitable sector and whose departures create the risk of a widespread leadership vacuum.” As generational, gender, and racial diversity increases, the make-up of the United States population and the pool of future employees continue to change.
By 2044 the United States will be a multiethnic majority country. By 2020 over one-third of the global workforce will be made up of millennial employees—those born between 1980 and 2000. According to NUDC, a 2014 survey found that 69 percent of students between the ages of 12 and 25 said that the lack of diversity in a workplace would prevent them from working for a particular employer. This data reflects Generation Z—those who have just turned 18 and are entering the workforce.
Like the United States, ethnic and cultural diversity continues to increase in the Canadian population. According to Statistics Canada, 29 to 32 percent of Canada’s population—between 11.4 and 14.4 million people—could belong to a visible minority group by 2031. This is nearly double the number reported in 2006. Even through the last recession, Canada has maintained or increased its immigration levels.
Although the United States has surpassed Canada’s projections, with more than 50 percent of Americans under the age of five being minorities, Canada’s demographics are also shifting rapidly. By the summer of 2016, Canada received the highest number of international newcomers since comparable record-keeping began. According to Nanos Research and an article from Policy Options, analysts predict that the major growth in Canada’s labor force will be from immigration.
Despite these major changes in age, gender, and ethnicity in the United States and Canada, arts and culture organizations are struggling to appeal to this massive wave of potential new audiences, donors, board members, and employees. The Baseline Demographic Survey of the Local Arts Field conducted by Americans for the Arts in 2017 indicated the median age of local arts respondents was 12 years older than the median age of the United States population. In A Decade of Arts Engagement: Findings from the Survey of Public Participation in the Arts, 2002–2012, the National Endowment for the Arts stated that “changes in United States demographic composition appear to have contributed to the overall declines in performing arts attendance.” Arts and culture organizations need to take active steps now to attract more diverse audiences, donors, employees, and other key stakeholders if they want to achieve programmatic, financial, and operational success in the very near future.
In the November 2016 issue of Arts Insights, ACG examined the three sides of organizational diversity: governance, audience, and workforce.
Since 2016 ACG has further explored two additional sides that arts and culture organizations consider in diversity. The first includes programming by a wide array of differently abled artists, more people of color, and stories that highlight the diversity of people and human experiences. The second focuses on the relationships between cultural organizations and the numerous vendors that supply them products and services, including prioritizing minority and women-owned businesses as well as other enterprises that demonstrate policies and progress towards addressing diversity.
Recognizing that a diverse employee pool can positively impact the bottom line, arts and culture organizations should look to companies outside their sector that are leading the way in equity, diversity, inclusion, and access efforts. In the early 2000s, PepsiCo’s Frito Lay division worked with its Latino employees to develop products for the United States that were familiar to Mexican-American and Latino consumers. They also created new flavors by tapping into their employees’ unique cultural knowledge.
With 42 percent of its workforce identifying as persons of color, AT&T is also leading the way in creating a more diverse work environment. To attract this diverse pool of candidates, AT&T partners with universities and uses mentorships and employee resource groups to support and retain underrepresented employees. “It makes good business sense to have an employee base that looks like our customer base,” said former AT&T Senior Vice President of Human Resources and Chief Diversity Officer Cynthia Marshall. “To truly serve the populations we want to serve, we need diverse groups of employees, suppliers, and vendors.”
While it may seem that the arts and culture sector is behind the times in cultivating more diverse and inclusive board members, staff, donors, and other key stakeholders, there are numerous organizations that have successfully implemented equity, diversity, inclusion, and access initiatives. Past ACG client and the nation’s premier Asian American theater East West Players created the 51% Preparedness Plan for the American Theatre in 2015 because American theater was not “prepared to welcome new audiences of diverse backgrounds; at the vast majority of theaters, the subscriber base is overwhelmingly white and rapidly aging…We depend on the diverse, next generation of artists and theatre practitioners to continue the advancement of live performance. That is the only way we will have a chance of cultivating new theatre audiences. It is a survival imperative.”
Equity, diversity, and inclusion are also recognized as a critical priority in the Canadian arts and culture sector. The previously mentioned strategic plan of the Canada Council for the Arts foresees that by 2021 “Canada’s major arts organizations will be models of diversity and innovation.” Its vision for the future is also Canada’s response to the country’s changing social environment and an expression of its shared values. Additionally, the Professional Association of Canadian Theatres has launched All In, a major collaborative program focused on increasing equity, diversity, inclusion, and access throughout Canada’s theater sector.
As organizations develop an ongoing commitment to this important issue, ACG suggests the following additional resources for arts and culture governing and managerial leaders:
According to NUDC, data indicates companies with a diverse workforce are 35 percent more likely to financially outperform the industry median. Scientists have concluded that diverse teams bring new and varying perspectives to problem solving, even helping companies avoid groupthink. The benefits of inclusion, diversity, equity, and access abound. Every organization is unique and defines diversity and inclusion differently—racial, cultural, socioeconomic, physical, gender, geographic, and more.
Through careful discussion with board members, senior management staff, and other key stakeholders, arts and culture leaders can create clarity and focus from the start in program planning, strategic planning, board recruitment, executive search, vendor relations, and overall hiring processes. Organizations with limited resources or experience in these matters should make it a priority to work with an outside facilitator who can navigate these complicated and sometimes challenging organizational changes. Ensuring that inclusion, diversity, equity, and access are central principles in all business practices will have a lasting impact on the success of individual organizations, the broader arts and culture sector, and the communities that they serve for years to come.
Americans for the Arts, “Statement on Cultural Equity,” https://www.americansforthearts.org/sites/default/files/pdf/2016/about/cultural_equity/ARTS_CulturalEquity_updated.pdf, (March 19, 2018)
Canada Council for the Arts, “Shaping a New Future for the Arts in Canada,” September 19, 2017, http://canadacouncil.ca/press/2016/04/shaping-a-new-future
Laurie Dowling, “Diversity and Inclusion – Why Now,” National Utilities Diversity Council, September 19, 2017, http://nudc.com/blog/2017/09/19/readings-and-ruminations/diversity-and-inclusion-why-now/
Novid Parsi, “Workplace Diversity and Inclusion Gets Innovative,” Society for Human Resource Management, January 16, 2017, https://www.shrm.org/hr-today/news/hr-magazine/0217/pages/disrupting-diversity-in-the-workplace.aspx
Sacha Pfeiffer, “Nonprofits hungry for new leadership,” The Boston Globe, May 18, 2015, https://www.bostonglobe.com/business/2015/05/17/nonprofitretirements/QkFp8drbL4YsMExtwlGnuJ/story.html
Warren Kalbach, revised by Frank Trovato, Erin James-Abra, and Nathan Baker, “Population of Canada,” Historica Canada, last edited December 12, 2017, http://www.thecanadianencyclopedia.ca/en/article/population/
Wyona Lynch-McWhite, “The Three Sides of Organizational Diversity,” Arts Insights, Arts Consulting Group, November 2016, http://artsconsulting.com/arts-insights-november-2016/
Dr. Thibodeau founded ACG in 1997 and, as its President, has been embedded in numerous projects in all practice areas to grow institutional sustainability, advance the arts and culture sector, and enhance communities served by this vibrant industry. He has guided hundreds of clients in achieving effective leadership transitions, planning cultural facilities, increasing revenues, developing dynamic institutional brands and messages, crafting strategic plans and business models, and revitalizing board governance practices. Dr. Thibodeau has conducted extensive research in a threefold exploration of stakeholders, nonprofit arts management, and cultural facility project management to highlight how stakeholders influence, and are influenced by, the activities and practices of nonprofit arts and culture organizations. Dr. Thibodeau’s recent conference papers and presentations include the Academy of Management; Social Theory, Politics, and the Arts; and The Journal of Arts Management, Law, and Society. Published papers and those being considered for publication include, “Bonds, Boundaries, and Unexpected Transformations: Exploring the Performativity of Stakeholder Interactions in Nonprofit Organizations,” “Nonprofit Organizations, Community, and Shared Urgency: Lessons from the Arts and Culture Sector,” and “Overcoming Project Inertia and Gaining Project Momentum: Strategic Adaptation in Cultural Facilities Planning.” Dr. Thibodeau holds a doctorate of business administration from the Grenoble Ecole de Management (France), a master of business administration from the F.W. Olin Graduate School of Business at Babson College, and a bachelor of music from The Hartt School at the University of Hartford. He also has multiple certifications in competencies, communications, and motivations analysis from Target Training International.
Ms. Lynch-McWhite joined ACG in 2016 as Vice President, bringing a long and accomplished career in the museum and cultural sector, including more than 21 years of experience leading art, university, and multidisciplinary museums. Prior to joining ACG, she served as the Executive Director of Fruitlands Museum and Fuller Craft Museum. Under her guidance, the Fuller Craft Museum was successfully reaccredited by the American Alliance of Museums and completed facilities and capital campaign planning. She revitalized the museum’s development program and donor relation strategies as well as eliminated a multi-year deficit pattern while increasing the organization’s level of collections development, programing, and partnership support. Ms. Lynch-McWhite has served as the chair of the Roanoke City Arts Commission and as a national grant reviewer for the National Endowment for the Arts and the Institute of Museum and Library Services. She was also a 2006 participant in the Getty Center’s Museum Leadership Institute. She currently serves as a board member of the New England Museum Association and the Haystack School of Crafts. She is American Alliance of Museums’ Leadership and Management Network Chairperson and a member of its Diversity Professional Network. Ms. Lynch-McWhite graduated Magna Cum Laude from Florida A&M University and holds a master of fine arts degree from Columbia College, Chicago.
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