The Handel and Haydn Society (H+H), the oldest continuously-performing arts organization in the United States, is internationally acclaimed for its performances of Baroque and Classical music. Founded in Boston in 1815, H+H began as a choral society created by middle-class Bostonians who aspired to improve the quality of singing in their growing American city. The organization was named after composers George Frederic Handel and Joseph Haydn to represent both the old music of the 18th century and what was then the new music of the 19th century. In the first decades of its existence, H+H gave the United States premieres of Handel’s Messiah (1818), Haydn’s The Creation (1819), Verdi’s Requiem (1878), and Bach’s St. Matthew Passion (1879). Since its founding, H+H has presented more than 2,000 performances before a total audience exceeding 2.8 million. Between 2014 and 2016, the organization celebrated its Bicentennial with two seasons of special concerts and initiatives to mark two centuries of music making.
Unique among American ensembles for its longevity, capacity for reinvention, and distinguished history of premieres, H+H’s Period Instrument Orchestra and Chorus delight more than 50,000 listeners each year. A nine-concert subscription series at Symphony Hall and other leading venues is complemented by a robust program of intimate events in museums, schools, and community centers, as well as tours and runouts to New York City, Tanglewood, and elsewhere in the United States and Canada. Under the leadership of Artistic Director Harry Christophers, the ensemble embraces historically informed performances, bringing classical music to life with the same immediacy it had the day it was written. The Karen S. and George D. Levy Education Program allows H+H to also provide engaging, accessible, and broadly inclusive music education to more than 10,000 children each year through in-school music instruction and a Vocal Arts Program that includes six youth choruses. In addition to its subscription series, tours, education, and broadcast performances, H+H reaches a worldwide audience through ambitious recordings, including Haydn’s critically acclaimed The Creation, the best-selling Joy to the World: An American Christmas, and Handel’s Messiah, recorded live at Symphony Hall under Christophers’ direction.
H+H is governed by a 35-member board of governors led by Chairman W. Carl Kester and the management team is led by President and CEO David Snead. The organization is on a dramatic growth trajectory, having recently completed a $13.5 million capital campaign to grow the endowment and support a number of strategic initiatives targeting growth in artistic quality, community service, and education programs. In its most recent season, new subscription revenue increased by 75 percent and the renewal rate was up by 7 percent due to revamped branding and direct marketing strategies. Over the past four years, the number of education and community concerts has more than doubled, as has the audience for these concerts. H+H’s annual budget has grown from $3 million to more than $5 million in the past four years, all while operating consistently in the black.
As New England’s largest city, Boston has long been the region’s economic and cultural hub. Boston is home to a variety of world-renowned performing and visual arts organizations, including Boston Ballet, Boston Symphony Orchestra, Isabella Stuart Gardner Museum, and Museum of Fine Arts, Boston. Embedded in the performing arts community are numerous Baroque, period instrument, choral, and early music organizations, performers, and educational institutions.
With an estimated population of 667,000, Boston is one of the 25 largest cities in the country, while the communities making up Greater Boston are comprised of nearly 4.6 million residents. With strong professional sectors in technology, healthcare, and education, Greater Boston is youthful, culturally diverse, and socially active. Approximately 36 percent of the residents are ages 24 or younger, 33 percent are ages 25 to 44, 20 percent are ages 45 to 64, and 10 percent are 65 or older. Boston is a thriving city, with a population that includes 24 percent African American, 17 percent Hispanic, and 8 percent Asian residents.
H+H is based in Back Bay, a popular and vibrant Boston neighborhood that offers numerous parks, a thriving arts community, and amazing restaurants. This area is well-known for its Victorian brownstones and several historic and architecturally significant buildings, including the Boston Public Library, Trinity Church, Prudential Tower, and 200 Clarendon (previously the John Hancock Tower). Back Bay boasts several high-end shopping districts such as Newbury Street, the Prudential Center, and Copley Place. With numerous public transportation options, this region is easily accessible by train, bus, or commuter rail. Located nearby are some of the top colleges and conservatories in the country, including New England Conservatory of Music, Berklee College of Music, and The Boston Conservatory.
As Boston looks ahead to 2017 and beyond, the development of One Seaport Square and the Innovation District in South Boston will continue to bring new industries of life sciences, biotechnology, pharmaceuticals, and consumer technology to the bustling district. In 2017, General Electric will relocate its headquarters to Boston’s popular Seaport District. Alongside the Seaport District, Kendall Square in Cambridge makes Greater Boston one of the world’s foremost innovation destinations.
Sources: bostonusa.com; census.gov
Reporting to the President and CEO, the Vice President of Marketing and Communications (VP) will be responsible for all earned revenue, audience development, branding, and institutional positioning of H+H performances, education, and community engagement programs. This position will develop and implement a comprehensive marketing plan to support the strategic mission and will position H+H locally, nationally, and internationally while building and developing audiences.
Marketing and Sales
Team Leadership and Administration
Institutional Branding, Public Relations, and Communication
Community and Promotional Partnerships
The VP will be a seasoned professional and highly collaborative team player with the ability and desire to manage people and projects simultaneously. Experienced in data-driven and market research decision making, planning, and budgeting, this individual will have the ability to think strategically and demonstrate skill in managing and coaching an audience development team and other creative talent. The VP will have a passion for creating the best possible patron experience and developing and maintaining a patron-centered culture. Motivated by knowledge, research, and the aesthetic nature of the art form and visual identify, this resilient and detail-oriented individual should possess strong interpersonal skills, integrity, tenacity, and a drive to achieve goals.
Other key competencies include the following:
A bachelor’s degree in marketing or related field from an accredited university or college, at least five years of senior-level marketing and communication experience, and a proven track record of achieving earned income goals through the successful execution of sales campaigns are required. The demonstrated ability to work and manage a team effectively in a fast-paced environment, meet multiple deadlines, organize time and priorities, and work well as a member of the team are necessary. A demonstrable record of success in developing opportunities for promotional partnerships and collaborations with sponsors, media, and community organizations is required, as well as marketing skills in the area of patron loyalty and retention, strategic branding, market research, direct marketing, and digital marketing, including web and social media. Strong written communication and public presentation skills, a passion for Baroque and classical music, and a commitment to working occasional nights and weekends are essential. Tessitura experience strongly preferred.
Competitive compensation, commensurate with experience, and benefits include vacation; health, dental, and life insurances; 403(b) retirement plan; long- and short-term disability; flexible spending account; and the quality of life that Greater Boston provides.
Please submit a letter and resume (electronic submissions preferred) with a summary of demonstrable accomplishments to:
Ms. Ronda Helton
292 Newbury Street, Suite 315
Boston, MA 02115-2801
Tel (888) 234.4236 Ext. 218
Fax (888) 284.6651
Handel and Haydn Society is an equal opportunity employer and is committed to diversity in the workplace by
maintaining a staff that represents the traditions and voices of contemporary Boston.
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