Mississippi Arts and Entertainment Experience Officially Opens to the Public
Arts Consulting Group (ACG) congratulates Mississippi Arts and Entertainment Experience (The MAX) on the opening of its $50 million museum on April 28, 2018. First conceptualized in 2001 and breaking ground in 2015, The MAX reached another milestone in 2016 when it appointed Mark Tullos as President and CEO, following an executive search process led by ACG.
The MAX is an interactive museum and event center located in Meridian, Mississippi, that highlights the successes of various cultural artists and entertainers with Mississippian roots. With nearly 60,000 square feet of space, The MAX consists of a 22,000-square-foot exhibit space, two art studios, a recording studio, and numerous indoor and outdoor spaces designed for schools, civic clubs, professionals, and families to host special programs and events. Focusing on the process of making art rather than the art itself, The MAX hopes to inspire the next generation of artists through its interactive exhibits and live programming.
President and CEO Mark Tullos prides the museum as being a starting point to explore the entire state’s history, culture, arts, and entertainment in Mississippi. The state of Mississippi pledged to dedicate $29 million to the project in hopes of boosting cultural tourism and in the first year alone, The MAX is estimated to attract over 150,000 visitors. “This new Mississippi Arts and Entertainment Experience will offer one of the most revolutionary museum experiences in the country. This museum will be a demonstration of how art and museums have a powerful impact on local economies and tourism,” said Mr. Tullos.
“ACG congratulates Mark Tullos and the entire team at Mississippi Arts and Entertainment Experience on an incredibly successful grand opening,” said ACG President Bruce D. Thibodeau. “Mr. Tullos’ vision and tremendous board support has helped transform this facility into a cultural destination. We wish everyone at The MAX all the best as they continue to share the stories of Mississippi’s legendary artists and entertainers for years to come.”