Comparative benchmarking studies
Facility feasibility market analysis
Operational and institutional planning
Program assessment and development
Victor Gotesman joined ACG in 2016 as Vice President to lead the firm’s Facilities & Program Planning practice. Mr. Gotesman is a career arts administrator with more than 40 years of experience working in the performing arts. He has held leadership positions at an array of nonprofit cultural organizations and government agencies, as well as executive roles with theater consulting and planning firms, overseeing some of America’s most important cultural facilities projects.
Most recently, Mr. Gotesman was the Executive Director of ODC in San Francisco, where he was responsible for all aspects of the organization’s $5.7 million budget. Prior to joining ODC, he was the President and Principal-in-Charge of major feasibility studies and planning projects at Theater Projects Consultants (TPC). While at TPC, he managed the firm’s business development and acted as lead consultant on numerous projects, including facility redevelopment master plans, cultural facility studies and program plans, and new performing arts center market feasibility studies. His clients included the City of Dallas, Kodak (Dolby) Theater in Los Angeles, and Lincoln Center for the Performing Arts. Previously, Mr. Gotesman was Managing Director of Jaffe Holden Acoustics, overseeing the firm’s operation and business development. He later co-founded The Center for Creative Resources, Inc. (CCR), which provided consulting services in arts management, marketing, and fundraising to artists and arts organizations in the New York region. Serving as President, he was contracted by The New York Times to develop and implement an operating business plan for the Times Center, a 378-seat venue within its Times Square headquarters. The three-year contract included implementation of the business plan and full management of the Times Center during its first year of operation.
“There is a moment before the curtain rises and performers take the stage when the anticipation of what is to come is truly palpable. It is a reminder of the inherent magic of live performance and a privilege knowing that the work we do enables this creative expression. That singular moment, often years in the making, encapsulates the vision, research, planning, drive, and dedication of all involved. It inspires, thrills, and moves audiences and is the reason we do this work.”
Prior to becoming a consultant, Mr. Gotesman was hired as the first Executive Director of the Cerritos Center for the Performing Arts in Los Angeles, where he opened and led the organization for its first five years of operation. He developed dynamic programming in the competitive Southern California market and created the infrastructure, policies, and organizational design. The Cerritos Center was recognized nationally by Performance Magazine as the top venue under 3,000-seats for its overall earned revenue in 1995. Mr. Gotesman previously held executive positions at performing arts centers throughout the United States, including Director of Programming for the Fine Arts Center at the University of Massachusetts, Amherst; Program Manager Consultant at the University of Montana; and Director Marketing at the University of Nebraska.
Mr. Gotesman holds a master of fine arts in arts administration from the University of Iowa and a bachelor of arts in music from the University of Rochester/Eastman School of Music.
Mr. Gotesman’s professional and client work includes:
Center for Creative Resources
Cerritos Center for the Performing Arts
City of Dallas
Kodak (Dolby) Theater
Lincoln Center for the Performing Arts
The New York Times
Theater Projects Consultants
Yakima Valley Museum
Zoellner Arts Center/Lehigh University
© Liza Voll Photography