Toledo Symphony Orchestra Appoints New President & CEO
Over the last 15 years, Mr. Vassar has built an extensive career conducting domestic and international market research for Fortune 100 and entrepreneurial firms. Most recently, he held the role of senior vice president at Communica, Inc., where he developed research analytics capabilities to serve the company’s vast portfolio of clients. As vice president at Fulcrum Research Group, he was engaged as a consultant for the TSO, conducting an online study to make recommendations for patron engagement and programming. Mr. Vassar holds a degree in marketing and a minor in music history from Boston College and credits his summer internships with the TSO for inspiring his thesis, Keeping the Music Playing: Marketing Classical Music in the 21st Century. He serves on the board of the Toledo Opera and is an active member of the Toledo Club and Rotary Club of Toledo.
In making the announcement, Head of the Search Committee George Chapman said, “Zak has the energy, personality, and experience to build an enhanced TSO business model, drive strong development, and promote collaboration throughout the community. He will be an innovative leader who will drive our efforts to become the leading regional orchestra in the nation.”
“I am thrilled to come to this organization that has meant so much to me for over 20 years,” said Mr. Vassar. “I see great potential to build upon the strong history and reputation built by my predecessors and look forward to working with the entire organization”
“ACG was honored to conduct the search for the Toledo Symphony Orchestra’s new President & CEO and to place a leader as capable and passionate as Zak Vassar,” said ACG President Bruce D. Thibodeau. “We wish the TSO and Zak all the best and know he will confidently guide and advance the organization during its next chapter.”