Susan E. Totten
Senior Vice President
Campaign counsel and management
Institutional capacity building
Marketing strategy and planning
Pricing and revenue management
Joining ACG in 2019, Susan E. Totten brings more than 25 years of experience in capital, operating, and endowment campaign fundraising for arts and culture, higher education, and medical institutions. Overseeing the firm’s contributed and earned revenue enhancement areas, Ms. Totten has also demonstrated success in strategic planning, board development, and mobilizing resources to advance organizational mission and vision.
Ms. Totten recently served as Chief Development Officer at the University of Southern California Radio Group, where she planned a $130 million capital campaign for a group of classical music stations across California, including flagship stations KUSC in Los Angeles and KDFC in San Francisco. Ms. Totten previously served as Executive Director, Office of Regional Giving at University of California, Los Angeles (UCLA). In this role, she managed the regional volunteer leadership committees for the campus’ $4.2 billion campaign as well as ongoing fundraising activities for UCLA in regions across the country. For five years Ms. Totten served as the Assistant Vice Chancellor, Health Advancement at the University of California Irvine (UCI), where she managed a $2.3 million budget and was responsible for the $500 million goal for the Medical Centers and School of Medicine.
“As the behaviors and preferences of arts patrons and attendees change, it has never been more important that we all help each other to build the organizations that provide beauty to our world. The sage advice and strategic thinking of consultants who have a deep understanding of the arts and culture sector can advance these organizations into the stage of philanthropic growth—providing passionate and dedicated arts and culture leaders ways to identify new sources of funding, establish effective relationships with funding prospects, and create a public dialogue with the arts and culture community.”
Within the arts and culture sector, Ms. Totten has held roles as Director of Resource Development for Opera Pacific, overseeing both marketing and development, and as Vice President of Development for Pacific Symphony during a time of unprecedented growth, including the planning and implementation of an endowment campaign, celebration of the orchestra’s 25th anniversary, and the move to a new state-of-the-art concert hall. Earlier in her career, she held the role of Director of Development for the School of the Arts at UCI, where she completed a successful capital campaign to endow professorships, raise scholarship funding, and renovate and build new facilities. The campaign successfully ended with a gift from Academy Award winning actress Claire Trevor Bren and the naming of the school in her honor.
Ms. Totten has led conference sessions at the League of American Orchestras, Association of California Symphony Orchestras, the Council for the Advancement and Support of Education, and the National Association of Cancer Center Development Officers on topics ranging from capital campaign planning to annual fundraising best practices. She holds a bachelor of arts in English literature from the University of California, Berkeley, where she also focused on art history and languages.
Ms. Totten's ACG professional and client work includes:
Providence Little Company of Mary Foundation
University of California, Irvine
University of California, Los Angeles