Jam Theatricals - Senior Marketing Director

Jam Theatricals

Senior Marketing Director


Jam Theatricals is a Chicago-based entertainment company that presents and produces Broadway engagements throughout North America. Under the direction of Co-Founders Arny Granat and Steve Traxler, Jam Theatricals manages subscription seasons in approximately 30 cities throughout the country, where they strive to bring the best of Broadway to these communities. Current presentations include some of Broadway’s biggest blockbusters including, Wicked, The Book of Mormon, Jersey Boys, and many more.

Jam Theatricals and its principals are the recipients of nine Tony Awards for producing Glengarry Glen Ross (Best Revival of a Play, 2005); Monty Python’s Spamalot (Best Musical, 2005); The History Boys (Best Play, 2006); August: Osage County (Best Play, 2008); Hair (Best Revival of a Musical, 2009); Who’s Afraid of Virginia Woolf? (Best Revival of a Play, 2013); All the Way (Best Play, 2014); Fun Home (Best Musical, 2015); and The Color Purple (Best Revival of a Musical, 2016).

Additional Broadway credits include:

  •        Something Rotten
  •       Wolf Hall
  •       Hand to God
  •       You Can’t Take It with You
  •       The Realistic Joneses
  •       The Glass Menagerie
  •       One Man, Two Guvnors
  •       Frankie and Johnny in the Clair de Lune
  •       The Retreat from Moscow
  •       Talk Radio
  •       Rock ‘n’ Roll

  •       The Seafarer      
  •       The Homecoming
  •       November
  •       Sunday in the Park with George
  •       Speed-the-Plow
  •       9 to 5
  •       Blithe Spirit
  •       Race
  •       Come Fly Away
  •       The Addams Family
  •       30th anniversary revival of Glengarry Glen Ross starring Al Pacino (2012)


Known as “The City that Works,” Chicago is loved and revered for its diverse cultural landscape. With more than 2.7 million residents, 26 miles of lakefront, and one of the most dynamic arts scenes in the country, the city is an invigorating blend of reflection and reinvention, at once friendly and frenetic.

The third largest city in the United States, Chicago boasts a diverse population and each of the area’s 77 official neighborhoods has its own unique personality. Chicago is known for its world-class architecture, which is broadly displayed in neighborhoods like Chinatown, Little Italy, Greektown, the Polish Triangle, and the Loop. Housing in the city is varied and plentiful. Nearby suburbs, such as Evanston and Oak Park, offer city-like experiences with a smaller-town feel.

A major advantage of living in the Chicagoland area is the ease of getting around without a car. There are two large airports (O’Hare and Midway), extensive public transportation, rental bikes, rideshare services, and even water taxis on the Chicago River. The Metra train system connects downtown Chicago with suburbs to the north, west, and south, making it easy for those who opt to live outside the city proper to commute. For more extensive ground travel, Amtrak and Greyhound operate stations in and around the city.

Chicago’s culture is firmly rooted in the arts. Creative workers make up nearly 21 percent of Chicago’s workforce and an estimated 63,000 artists work in Chicago. There are more than 400 theaters in Chicago featuring everything from brilliant storefront productions to blockbuster musicals. The expansive museum community is second to none and includes the world-renowned Art Institute of Chicago, the DuSable Museum of African American History, the Adler Planetarium, and the National Museum of Mexican Art. The city is home to the legendary Chicago Symphony Orchestra, Joffrey Ballet, and two of the country’s most respected theaters, the Goodman Theatre and Steppenwolf Theatre.

Chicago is considered one of the most important business centers in the world, headquartering some the nation’s leaders in finance, commerce, industry, technology, telecommunications, and transportation. The city is home to companies such as Blue Cross Blue Shield Association, Exelon Corporation, GrubHub, Hyatt Hotels, Leo Burnett Worldwide, Morningstar, Morton Salt, United Airlines, and many more. The University of Chicago, Northwestern University, and Loyola University make the area an educational hub and top academic destination.

Chicago is endlessly beautiful in the warm months, when the sidewalks transform into cafés and the Lakefront Trail becomes a bicycling and pedestrian highway. As temperatures drop, festivals and fireworks shift to ice skating and holiday cheer on the Magnificent Mile. In the spring and fall locals head out to the more than 7,600 acres of park, including bike paths, dog parks, fishing areas, hiking trails, and golf courses.

The NBA Bulls, MLB Cubs and White Sox, NHL Blackhawks, and MLS Fire draw sports fans to the city in all seasons. Venues like Wrigley Field and Soldier Field are experiences in and of themselves. The area park districts also offer residents the opportunity to participate in a multitude of activities.

Sources: cityofchicago.org; chicagotribune.com; usnews.com


The Senior Marketing Director will oversee essential elements of marketing for Jam Theatricals’ Broadway series markets and special engagement productions across the country. The Senior Marketing Director creates strategic marketing campaigns and implements tactics to generate subscription and single ticket sales. The successful candidate will work with partners across the country, including internal, venue, and touring production marketing teams. This role requires the oversight, direction, and management of print, broadcast, direct mail, outdoor, and, most importantly, digital advertising. Evolving the department’s digital marketing is crucial. The Senior Marketing Director will run point on projects, complete the timely analysis of sales data, and oversee maintenance of analytical tools. This individual will be a dynamic collaborator who values teamwork, integrity, innovation, and professionalism. The Senior Marketing Director will manage budgets and departmental administration, including the efficient scheduling and management of staff and resources.

Roles, Responsibilities, and Expectations

Planning and Analysis

  • Create subscription and/or single ticket marketing strategies and campaigns for Jam Theatricals’ Broadway Series and special engagement productions, with a goal of producing engaging, efficient, cost-effective, and targeted campaigns to grow audiences across all offerings.
  • Conduct pre- and post-campaign analysis focused on indicators such as return on investment, cost of sale, pricing analysis, market trends, consumer satisfaction, and product preference.
  • Track and evaluate all revenue channels to positively affect future campaigns.
  • Report on individual series campaigns on a timely basis, analyzing future opportunities and challenges based on comprehensive analysis.
  • Oversee implementation and design of patron retention strategies to engage and maintain highest level of patron loyalty for partner organizations in all markets.
  • Work with venue teams to identify potential sponsorship opportunities and ensure full activation of sponsorships.


  • Work with internal, venue, and production marketing teams to oversee, direct, and manage all marketing initiatives.
  • Improve digital marketing capabilities across all markets.
  • Monitor ticket sales reports and work with internal and external teams to adjust advertising strategies accordingly.
  • Create and track invoices.
  • Provide real-time ticket analysis.
  • Review and analyze ticket audits and report key findings to management team.


  • Provide organizational leadership in all aspects of marketing by establishing strong relationships with key partners and providing strong management and advocacy for staff.
  • Identify and maintain strong relationships with industry partners and occasionally represent Jam Theatricals at conferences and other industry events.


  • Achieve institutional goals for annual ticket revenue, creating timely and effective communications schedules with partners and meeting deadlines for advertising and communications to secure subscription and single ticket sales.
  • Manage marketing budgets for Broadway Series and special engagement productions.


  • Communicate effectively with the entire marketing staff on matters such as logistics in all channels of sales fulfillment.
  • Oversee departmental administration, including the efficient onboarding, scheduling, and management of staff.

Traits and Characteristics

The Senior Marketing Director will be people-oriented and will promote a culture of collaboration with internal and external partners. This individual will have exceptional analytic acumen and possess a big-picture mentality when creating marketing and sales strategies. This job requires the ability to juggle multiple projects while simultaneously setting priorities, achieving objectives, and adapting to various situations with ease. This individual will be an organized, highly efficient self-starter with a deep understanding of theatrical touring marketing. The Senior Marketing Director will bring a passion for theater and a well-rounded set of competencies as a leader, effective communicator, problem solver, advocate, and strategist.

Other key competencies include the following:

  • Leadership: Organizes and motivates other people to accomplish goals; Creates a sense of order and direction; Gains active participation among a variety of stakeholders.
  • Self-Management: Independently pursues business objectives in an organized and efficient manner; Demonstrates self-control and an ability to manage time and priorities; Minimizes work flow disruptions and time wasters to complete high-quality work within a specified time frame.
  • Planning and Organizing: Utilizes logical, systematic, and orderly procedures to meet objectives; Prioritizes tasks for optimum productivity and anticipates probable effects, outcomes, and risks; Develops procedures, processes and systems for order, accuracy, efficiency, and productivity.
  • Interpersonal Skills: Builds rapport and demonstrates a sincere interest in others; Effectively communicates and relates well to all kinds of people.
  • Personal Accountability: Prioritizes and completes necessary tasks in order to meet or exceed the mutually agreed upon expectations of the role; Assumes accountability for personal actions.
  • Written Communication: Writes clearly, succinctly, and understandably.


Qualified applicants must have a bachelor’s degree, plus a minimum of five to 10 years of related arts marketing and advertising experience at a managerial level. Direct experience with touring theatrical marketing and working knowledge of live touring industry/live tour events is required. Strong project management experience is essential. A successful track record within the arts field and a high level of leadership is expected. Ticketmaster and Etix proficiency is preferred. Fluency in Excel is required. The successful candidate will have a passion for theater as well as enthusiasm for supporting and growing Jam Theatricals’ business across the country.

Compensation and Benefits

Competitive salary and benefits include medical and dental insurance, paid time off, 401(k) retirement plan, long-term disability insurance, life insurance, and the quality of life that Chicago offers.

Applications and Inquiries

Please submit a letter and resume (electronic submissions preferred) with a summary of demonstrable accomplishments to:


Ms. Jenna Deja, Vice President

ACG Contact Logo

201 West Lake Street Suite 133
Chicago, IL 60606-1803
Tel       (888) 234.4236 Ext. 227
Email    JAM@ArtsConsulting.com

Jam Theatricals is an equal opportunity employer that
welcomes any qualified applicant and values diversity of all kinds.


Click here for the downloadable PDF.


this is for MS companies and we will provide contact information for further details.


By checking this box you agree that the information you entered here is correct