Marketing and Communications Expert Cindy Grzanowski Joins Arts Consulting Group as Vice President
BOSTON — Arts Consulting Group (ACG), the leading provider of hands-on management consulting services to the arts and culture industry, today announced that Cindy Grzanowski will be joining the firm starting on September 11, 2017. As Vice President, Ms. Grzanowski will open ACG’s Minneapolis office and lead its Earned Revenue Enhancement practice area.
Ms. Grzanowski brings more than 20 years of experience in marketing high-profile arts, cultural, and entertainment institutions. She has demonstrated success in creating strategic, multi-channel marketing campaigns through paid, owned, and shared media that build attendance, brand visibility, and sustainable revenue growth. Her areas of expertise include brand strategy, sales growth, pricing and revenue management, audience development, data-driven customer relationship management (CRM) strategies, digital advertising, website and social media strategy, media planning, direct response marketing, sponsorship, consumer research, and communications. Throughout her career, she has consistently delivered or exceeded multimillion dollar earned revenue goals and identified trends that improve return on investment.
Ms. Grzanowski most recently served as Director of Marketing for Single Ticket Sales at the Minnesota Orchestra. By implementing demand-based pricing, aggressive digital marketing, and targeted CRM tactics, she successfully increased single ticket revenue for the Classical flagship season by 68 percent in the last five seasons. She has also directed multiple strategic planning, audience development, research, and rebranding initiatives that have achieved tangible results, including the launch of a new logo and user-friendly website for the Minnesota Orchestra when it opened its renovated Orchestra Hall in 2014.
In making the announcement, ACG President Bruce D. Thibodeau said, “I am delighted to welcome Cindy Grzanowski to the ACG team. Cindy brings an abundance of marketing and communication insight to the firm and will be instrumental in improving the sales and brand visibility of ACG’s clients. Her extensive experience will enhance the firm’s ability to provide data-driven marketing solutions that increase audience engagement and revenues for the arts and culture sector.”
“I am thrilled to join the talented team of consultants at ACG and look forward to building our capacity for earned revenue projects, particularly in the areas of pricing/revenue management and rebranding. What attracted me most to ACG is its collaborative, multi-disciplinary approach to projects, offering both a depth and breadth of knowledge that cannot be duplicated at other professional service firms. We have the expertise to manage executive-level work for all disciplines, yet offer highly specialized talent, that is customized and unique to each client.”
In addition to her role at the Minnesota Orchestra, Ms. Grzanowski has also served as Associate Director of Marketing at the San Francisco Symphony, where she substantially increased tele-sales revenue streams, subscriber retention, and student engagement. She has also served as Director of Marketing and Public Relations at Underwater Adventures (now Sea Life Aquarium), the Mall of America’s 1.3-million-gallon aquarium and attraction. During her tenure, she directed a name change and rebrand, generated significant national press coverage, and substantially increased sales results.
Ms. Grzanowski has led various conference sessions, including at the League of American Orchestras and the International Conference of Symphony and Opera Musicians. Her sessions have focused on increasing earned revenue, audience development, and the value and financial impact of marketing input on programming decisions. She holds bachelor of arts in economics and Latin from St. Olaf College and a digital marketing certificate from University of St. Thomas, Opus College of Business.
About Arts Consulting Group (ACG)
Celebrating its 20th anniversary, Arts Consulting Group (ACG) is the leading provider of hands-on interim management, executive search, revenue enhancement, facilities & program planning, and organizational development services for the arts and culture industry. ACG consultants are located in communities throughout North America to best serve the needs of its clients. With decades of senior leadership experience in every artistic and cultural discipline and area of functional management, ACG team members will match its clients’ passion and energy like no other organization. Delivering high-performance ideas from the most trusted and knowledgeable minds in the arts and culture world, the firm quickly helps its clients achieve results. ACG is the best choice to help transform arts and culture institutions, enhance the communities they serve, and provide the perfect blend of local perspective and international expertise. For more information, visit ArtsConsulting.com or contact (888) 234.4236 or info@ArtsConsulting.com.