Earned Revenue Enhancement
Jenna Deja first joined ACG in 2015 as a Project Consultant, providing professional interim management services to open and lead a new performing arts center. Developing diverse programs, increasing earned and contributed revenue, and fostering collaborative relationships with board, staff, and community are at the center of Ms. Deja’s achievements. With more than 17 years of experience in cultural organization leadership, programming, strategic planning, marketing, and executive search, she now serves as Vice President, based in ACG’s Chicago office.
Ms. Deja previously spent 12 years at Chicago’s legendary comedy theater The Second City, most recently as Managing Producer. During her tenure, the organization increased touring production revenues by 85 percent, oversaw a $4 million facility renovation, and revitalized ticket sales strategies resulting in 40 percent organizational growth in five years. She also established the UP Comedy Club, generating a $1.5 million surplus during its first three years. Prior to joining The Second City, Ms. Deja was a Senior Recruiting Agent at Aquent Staffing where she and her team consistently delivered the region’s highest annual placements and revenues. Her expertise in behavioral and technical methodologies to source and place creative talent made her a top performer and trusted partner of both talent and clients.
“Innovation and creativity are the engines for success for today’s cultural organizations. These assets help elevate companies and more them to and through growth. ACG’s proven practice methods help clients to use creative thinking and problem solving to bring out the talents of their people, develop new paths to success, and grow their businesses.”
Ms. Deja’s most formative experience in the arts was gained through her work at the Arden Theatre Company in Philadelphia. Beginning as the Audience Services Manager, she held a variety of positions in development, marketing, education, and production before taking on the role of General Manager. She was also a team leader in the on-time and on-budget delivery of the Arden’s new $4 million 50,000-square-foot theater complex.
Artistically, Ms. Deja has co-produced The Art of Falling in partnership with Hubbard Street Dance Chicago, which was named one of The Chicago Tribune’s 10 Best Theater Performances in 2014. She has co-produced more than 20 critically and commercially successful shows with some of the country’s most venerable theaters, including Woolly Mammoth Theatre Company, Actors Theatre, La Jolla Playhouse, Alliance Theatre, Goodman Theatre, Denver Center for the Performing Arts, Center Theatre Group, and New Jersey Performing Arts Center.
Ms. Deja has served on the planning and management committees for the League of Chicago Theatres, Ronald McDonald House, Theatre Mir, and the Greater Philadelphia Cultural Alliance. She holds a bachelor of arts degree, graduating with honors from Muhlenberg College.
Ms. Deja’s professional and client work includes:
Chicago Youth Symphony Orchestras
City of San Antonio
Denver Center for the Performing Arts
Fort Worth Symphony Orchestra
La Jolla Playhouse
Marathon Center for the Performing Arts
Merrimack Repertory Theatre
New Jersey Performing Arts Center
The Second City
Woolly Mammoth Theatre Company
© Liza Voll Photography