Strategic Direction and Audience Engagement

• Create and implement strategic and operating plans with the senior leadership team that achieve ticket sales, class registrations, audience & community engagement, corporate sponsorships, and other goals for every line of business in which the organization operates.
• Develop effective audience development programs and initiatives that engage diverse audiences and students.
• Supervise all public relations, including writing and placement of press releases and feature articles, and maintain positive ongoing relationships with the media locally, regionally, and nationally.
• Collaborate with the Mainstage Artistic Director & Vice President of Programing to develop plans to provide outreach, advertising, and sponsorship of Wurlitzer Organ concerts and programs.
• Serve as a primary source for media relations and public information with the President & CEO.
• Deliver consistency and accuracy in content development and distribution that supports the positive visibility of the various programmatic and educational areas of the organization.
• Ensure superior customer service throughout all touchpoints of the customer journey.
• Oversee the writing, design, and production of all print materials, including marketing collateral, direct mail, and print advertising for both presented and produced shows.
• Guide all venue marketing and branding, including print, radio, social media, and other advertising.
• Provide strategic leadership and creative direction on the design and timely website content updates, coordinate e-marketing, advise on technological improvements, and supervise online calendar listings.
• Embrace other strategic direction and audience & community engagement roles, as needed.

Revenue Generation and Branding

• Manage earned revenue campaigns for subscriptions, single tickets, group sales, class registrations, and other interdepartmental revenue pacing, meetings, collaborations, and other opportunities.
• Monitor, analyze, and report on marketing and sales for various productions, Conservatory classes, and additional events in considering short- and long-term trends that could impact decisions on programming, pricing, packaging, promotion, and people.
• Engage with other senior leadership team members to ensure that the organization’s website includes appropriate programmatic, educational, and donor-focused content with appropriate recognition and opportunities for direct online giving.
• Develop and distribute annual reports, newsletters, and other publications in collaboration with the executive leadership team to support the organizational brand and communicate public visibility impacts.
• Collaborate regularly with the Vice President of Advancement to position fundraising opportunities that integrate the overall organizational mission and brand alignment in news articles, publications, reports, and collateral materials.
• Integrate with other senior leadership team members to provide them with the print, web, and social media support needed throughout the organization.
• Provide leadership and direction for the advertising, content, data, and digital work groups.
• Collaborate with the President & CEO, Board, and Vice President of Advancement to secure and retain Franklin Square Society and annual members.
• Partner with the President & CEO and Vice President of Advancement to engage corporate sponsors and appropriate recognize their support in collateral materials and social media.
• Embrace other revenue generation and branding roles, as needed.

Team Leadership, Collaboration, and Oversight

• Lead and coordinate the marketing and communications team and advise the President and CEO, board, and senior leadership team on evolving practices in pricing, packaging, and promotion.
• Partner with the Vice President of Finance on budget development, monitoring, and projections in setting realistic and attainable financial and staff performance goals.
• Oversee the marketing and ticketing staff to maximize overall organizational sales and mentor them to consider the entire continuum of each patron’s relationship to and investment in the organization.
• Assess the capacity of an effective marketing and communications department to address short- and long-range staff and volunteer needs to reach sales and customer service goals.
• Participate and contribute actively to equity, diversity, inclusion, belonging, and accessibility initiatives on board and staff committees.
• Collaborate with other staff members to leverage available and emerging technologies that maintain relationships and build upon customer acquisition opportunities.
• Guide the technological implementation of policies and procedures for ticketing, database management, and financial reporting.
• Stay abreast of best practices, emerging trends, and tools and technologies in marketing and communications that support a variety of initiatives, including print and digital audience acquisition campaigns.
• Maintain a broad knowledge of the principles of marketing and communications, deepen customer relationships, build new connections, and ensure that staff and volunteers provide exemplary customer service.
• Embrace other team leadership, collaboration, and oversight responsibilities, as needed.