Strategic Revenue Leader Nan Keeton Joins Arts Consulting Group as Senior Vice President

Nan Keeton Earned Revenue Enhancement Contributed Revenue Enhancement Senior Vice PresidentFOR IMMEDIATE RELEASE
February 8, 2020
Contact: Amanda Bertone
(888) 234.4236 Ext. 219

BOSTON — Arts Consulting Group (ACG), the leading provider of hands-on management consulting services to the arts and culture industry, today announced that Nan Keeton has joined the firm as Senior Vice President to lead the earned and contributed revenue enhancement practice areas. Based bicoastally in San Francisco and Tampa, she brings more than 20 years of national leadership experience connecting the arts to broad and diverse audiences.

Ms. Keeton most recently served as Deputy Director, External Relations for the San Francisco Museum of Modern Art. In this role, she was responsible for leading the capital campaign, annual fund, membership, communications, marketing, visitor experience, museum store, legal, and community gallery programs. In addition to completing a campaign that raised more than $610 million for the museum’s expansion, her leadership enlarged and diversified the donor community, doubling the museum’s annual fund and membership. The museum achieved more than 1 million visitors annually, with 48 percent of attendees under the age of 35. She also served as a key staff liaison to the board nominating group for the 70-member museum board, advancing a multi-year commitment to diversity.

In making the announcement, ACG President Bruce D. Thibodeau said, “We are thrilled to welcome Nan Keeton to the ACG team and to lend her high-level expertise in earned and contributed revenue enhancement to our clients. She brings an abundance of marketing insight to the firm and her proven success as a fundraising leader will provide our clients with data-driven solutions to improve their revenue streams.”

“I am honored to join Arts Consulting Group because I believe in the power of art and artists to connect and shape our communities,” said Ms. Keeton. “I look forward to supporting organizations that are producing great creative work that is meaningful to their cities, audiences, and funders and welcome new participants to their offerings. I thrive helping teams chart sustainable, productive initiatives for this time of unprecedented change.”

Prior to her time at the San Francisco Museum of Modern Art, Ms. Keeton led External Affairs for the San Francisco Symphony, serving as the senior executive for the nationally recognized Education and Youth Orchestra effort. She was responsible for government relations, program operating revenues, the archives, and communications. Ms. Keeton shaped and supported new initiatives in family programming, adult amateur music, and heritage-based events, with a special focus on Hispanic and Chinese American communities. She also led strategic communication for national broadcasts in classical music, six Grammy Award winning recordings, and a comprehensive online education initiative. Prior to the San Francisco Symphony, Ms. Keeton served as the Vice-President of Marketing and Business Development for Lincoln Center for the Performing Arts. She played a key role on the Transformation of Lincoln Center leadership team, a 10-year $1.2 billion re-imagination of 16-acre city arts campus, including public spaces and theaters, new visitors center, and public art collection.

A current board mentor for the Amateur Music Network and a recent board member for San Francisco Travel, Ms. Keeton served as Co-Chair of the Marketing and Communications Committee for the American Alliance of Museums’ 2020 national conference. She was also a founding member of San Francisco’s Civic Center Community Benefit District. Ms. Keeton holds a bachelor of fine arts degree and a bachelor of science, business administration degree from the University of Florida, where she was honored as an outstanding alumnus of the College of Fine Arts. She also earned a master of fine arts in drawing from New York Academy of Art.

About Arts Consulting Group (ACG)
Arts Consulting Group (ACG) is the leading provider of hands-on interim management, executive search, revenue enhancement, strategic planning & community engagement, facilities & program planning, and other capacity building services for the arts and culture industry. Founded in 1997, ACG is a full-service firm that effectively works with a wide range of nonprofit organizations, universities, government agencies, and for-profit entities that operate in the creative industries. The firm takes a contemporary approach to client challenges and opportunities focused on growing institutions, advancing arts and culture, and enhancing communities. ACG senior team members have leadership experience in every type of artistic and cultural discipline, and they seamlessly adapt to clients’ rapidly changing strategies, business models, and operating environments. The firm continues its rapid growth and currently has locations in Boston, Calgary, Chicago, Dallas, Los Angeles, Minneapolis, New York, Portland, Raleigh, San Diego, San Francisco, Tampa, Toronto, Vancouver, and Washington, DC. ACG employees and consultants are embedded in communities throughout North America to invigorate clients so that they can achieve the delicate balance between cultural impacts and business sustainability. For more information, please visit or contact or (888) 234.4236.


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