Associate Vice President
Researcher, strategist, and award-winning storyteller Nagham Wehbe joined ACG in 2021, bringing a diverse background professionally, academically, and culturally. Based in ACG’s Los Angeles location, she supports all of ACG’s practice areas with market research, data analysis, financial modeling, survey and interview design, and translation of data into actionable business recommendations for cultural organizations.
As a researcher and strategist, she has utilized qualitative and quantitative data (primary and digital) to identify trends and deliver recommendations to clients. Her areas of expertise include audience engagement trends, brand visibility, and program competitiveness. Prior to joining ACG, she worked as a researcher with CBS, 20th Century Studios, Hallmark Channel, and Freemantle Productions. As a storyteller, Ms. Nagham adapted to the stage and directed Confessions of an Arab Woman based on the memoir of journalist and human rights activist Joumana Haddad. Her production won the Encore Producers’ Award at the Hollywood Fringe Festival in 2017. She has also directed cultural events and facilitated educational programs with various organizations and nonprofits in California.
“Arts and cultural organizations play a transformational role in society. They connect us to our humanity, bring communities together, and introduce us to new perspectives. With effective research, these organizations can continue to evolve by remaining relevant and inclusive, thus fulfilling their purpose."
Selected to join the Women in Cable Telecommunications’ 2021 class of Rising Leaders Program, Ms. Wehbe previously led the Los Angeles chapter of the Arab Film Festival and is currently on the Selection Committee of the Asian World Film Festival. She also served on Crown Media’s Diversity Council as the chair of the workforce committee. In addition, she has led teams in fundraising efforts, obtaining nearly half a million dollars for organizations such as the Dragon Kim Foundation, Habitat for Humanity, and Veterans Village.
Ms. Wehbe received a bachelor’s degree in radio, television, and film from California State University, Fullerton and a master’s degree in communication management from the University of Southern California. In addition to earning certificates in a variety of topics related to diversity, marketing, and change management, she is also a certified coach and trained workshop facilitator.
Ms. Wehbe's professional and client work includes:
20th Century Studios
The Annie Agency
The Arab Film Festival
Arts Council of Indianapolis
CBS Television Distribution
The Director’s Lab L.A.
Stefanie H. Weill Center for the Performing Arts
The University of Redlands