Research Practice Leader
Researcher, strategist, and award-winning storyteller Nagham Wehbe (she/her/hers) brings a diverse background professionally, academically, and culturally. Based in ACG’s Los Angeles location, Wehbe serves as the Research Practice Leader and supports all ACG practice areas with market research, data analysis, financial modeling, survey and interview design, and translation of data into actionable business recommendations for cultural organizations.
As a researcher and strategist, she utilizes qualitative and quantitative data (primary and digital) to identify trends and deliver compelling recommendations to clients. Her areas of expertise include audience engagement trends, brand visibility, and program competitiveness. Prior to joining ACG, she operated as a researcher with CBS, 20th Century Studios, Hallmark Channel, and Freemantle Productions. Wehbe utilized her storytelling skills to adapt to the stage and direct Confessions of an Arab Woman, based on the memoir of journalist and human rights activist Joumana Haddad. Her production won the Encore Producers’ Award at the Hollywood Fringe Festival in 2017. She has also directed cultural events and facilitated educational programs with various organizations and nonprofits in California.
“Arts and cultural organizations play a transformational role in society. They connect us to our humanity, bring communities together, and introduce us to new perspectives. With effective research, these organizations can continue to evolve by remaining relevant and inclusive, thus fulfilling their purpose."
In addition to joining the Women in Cable Telecommunications’ 2021 class of Rising Leaders Program, Wehbe has previously led the Los Angeles chapter of the Arab Film Festival and is currently on the Selection Committee of the Asian World Film Festival. She also served on Crown Media’s Diversity Council as the chair of the workforce committee. Wehbe was recently named one of Arab America Foundation’s 40 under 40 initiative awardees, recognizing accomplished young Arab Americans and their contributions in workplaces and communities.
Wehbe received a bachelor’s degree in radio, television, and film from California State University, Fullerton and a master’s degree in communication management from the University of Southern California. She has earned certificates pertaining to unconscious bias, diversity, and inclusion from LinkedIn; Marketing Essentials and Change Management from Harvard Business; and is also a certified coach and workshop facilitator. Wehbe is fluent in Arabic.
Wehbe's ACG client work includes:
Americans for the Arts
Arts Council of Indianapolis
Berkshire Film and Media Collaborative
California State Summer School for the Arts
Center Theatre Group
Central Oregon Center for the Arts
Fine Arts Work Center
Greater Connecticut Youth Orchestras
Hubbard Street Dance
Long Wharf Theatre
Missoula Children’s Theatre
The Naples Players