Competitive market analysis
Facilities and program planning
Financial modeling and forecasting
A formally trained pianist educated in the United States and internationally, Peter Mraz joined ACG’s Chicago office as Associate Vice President to expand its Facilities & Program Planning and Organizational Development practices. He brings more than 12 years of experience in arts and culture facility planning, marketing, broadcasting and digital media, financial forecasting, operations, and strategic policy design.
Prior to joining ACG, Mr. Mraz worked at the Royal Opera House (ROH) at Covent Garden where he was responsible for its nationwide series of free, live, outdoor simulcasts to 20 cities around the United Kingdom. Under his leadership, the program’s audiences grew by 120 percent in three years while its costs fell by 7 percent. In 2014 he also initiated and delivered the first live stream of a full opera performance from the ROH, attracting viewers from 105 countries in four hours. He also oversaw ROH Links, a consulting service developed in partnership with Arts Council England and offered to smaller performing arts organizations to enhance their capacity in business planning, governance, marketing, fundraising, and operations.
Mr. Mraz spent several years with the London Symphony Orchestra (LSO), working with the Managing Director and an external team of acousticians, theater planners, architects, and cost consultants on facility and program planning for a new $350 million concert hall in London. This project included an extensive benchmark of 16 world symphony halls, business plan, operational pro forma, and specification of LSO requirements for the auditorium layout and acoustics as well as rehearsal, educational, and front-of-house spaces. He also organized several international tours to Europe, Abu Dhabi, and China and oversaw a number of special engagements in London, including the United Kingdom premiere of Wynton Marsalis’ Swing Symphony conducted by Sir Simon Rattle.
“Audience development cannot work in isolation. It must be based on cultural experiences that are relevant to people’s lives. Great art has drawn people to cultural venues for centuries not only because of its aesthetic qualities but also its powerful stories of passion, history, and human relationships.”
Before moving to England, Mr. Mraz worked as a management consultant at KPMG in Prague, advising clients in banking, insurance, nonprofit, and public sectors on business development and feasibility studies for new products and services. This included extensive market research and customer analysis, financial modelling, demand estimates, and ROI projections. He also spent two years at the Ministry of Foreign Affairs in Bratislava as a member of the security policy division negotiating Slovakia’s accession to NATO.
A native speaker of Slovak, Mr. Mraz is fluent in English and Czech and has a working knowledge of Russian and French. He completed his piano studies at Košice Conservatory of Music in his native Slovakia, graduating with a performance of Rachmaninoff’s second piano concerto at age 20. He holds a bachelor of science in business administration from City University of Seattle and a master in public policy from Harvard Kennedy School.
Mr. Mraz’s professional and client work includes:
Arts Council England
Cape Arts & Entertainment
Chicago Youth Symphony Orchestras
Children’s Chorus of San Antonio
City of Burbank
Dallas Holocaust Museum
Des Moines Community Playhouse
London Symphony Orchestra
Newport Music Festival
North Carolina Opera
Powers Music School
Royal Opera House at Covent Garden
© Liza Voll Photography