Peter Mraz, Associate Vice President

Peter Mraz

Associate Vice President

Chicago

201 West Lake Street, Suite 133
Chicago, IL 60606-1803
pmraz@ArtsConsulting.com
Tel (888) 234.4236 Ext. 215
Fax (888) 284.6651

Audience development
Broadcast media
Facilities and program planning
Financial planning
Market analysis
Organizational benchmarking

A formally trained pianist educated in the United States and internationally, Peter Mraz joins ACG in Chicago to expand and support its Facilities & Program Planning practice. He brings more than 12 years of experience in cultural facility planning, marketing and digital media, organizational development, financial forecasting, operations, and strategy and policy design.

Most recently, Mr. Mraz worked at the Royal Opera House (ROH) at Covent Garden where he was responsible for its nationwide series of free, live, outdoor simulcasts to 20 cities around the United Kingdom. Under his leadership, the program reported a growth in audience attendance by 120 percent in three years. He also initiated and coordinated the delivery of the first ever livestream of a full opera performance, attracting viewers from 105 countries in four hours. Mr. Mraz also led ROH Links, a consulting service developed in partnership with Arts Council England and offered to smaller arts organizations to enhance their capacity in governance, business planning, marketing, fundraising, and operations.

Mr. Mraz spent several years with the London Symphony Orchestra (LSO), working with the managing director and an external team of acousticians, theater planners, architects, and cost consultants on facility and program planning for a new concert hall in London. He also organized several international tours, oversaw special engagements, analyzed box office data, and evaluated educational programs.

“Audience development cannot work in isolation. It must be based on cultural experiences that are relevant to people’s lives. Great art has drawn people to cultural venues for centuries not only because of its aesthetic qualities but also its powerful stories of passion, history, and human relationships.”

“Cultural venues are not just buildings where art is performed or exhibited. They provide opportunities for people to reach out to one another through their common humanity and shared artistic and educational experiences. As such, they have a unique place in community life, helping to bridge differences, build relationships, and celebrate diversity.”

Before moving to England, Mr. Mraz worked as a management consultant at KPMG in Prague, advising clients in banking, insurance, nonprofit, and public sectors. He also spent two years at the Ministry of Foreign Affairs in Bratislava as a member of the security policy division negotiating Slovakia’s accession to NATO.

An avocational dancer, he reached intermediate levels in reel, heavy jig, and hornpipe at Irish dance championships in Europe. He is a native speaker of Slovak, fluent in English and Czech, and has a working knowledge of Russian and French.

Mr. Mraz completed his piano studies at Košice Conservatory in his native Slovakia at age 20, graduating with a performance of Rachmaninoff’s second piano concerto. He holds a bachelor of science in business administration from City University of Seattle and a master in public policy from the John F. Kennedy School of Government at Harvard University.

Mr. Mraz’s professional and client work includes:

Arts Council England
KPMG Advisory (Czech Republic)
London Symphony Orchestra
Ministry of Foreign Affairs (Slovakia)
Monteverdi Choir
Royal Opera House at Covent Garden
Toledo Symphony Orchestra

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