The California Association of Museums (CAM) has selected Jennifer Caballero as Executive Director, following an executive search process led by Arts Consulting Group (ACG). She began her tenure on February 17, 2023.
Caballero is stepping into the role of Executive Director at the CAM upon completion of her tenure as the association’s Interim Executive Director. Previously, she was President of the CAM’s Board of Directors. A seasoned museum executive and marketing and PR veteran, Caballero served in numerous senior capacities across the arts and culture sector. Her prolific work has centered around strategic marketing, advertising, media relations, community outreach, sponsorship negotiation, and audience research. She most recently served as Marketing Director at the Skirball Cultural Center in Los Angeles, California. During her 15 years at the organization, Caballero identified promotional opportunities, developed and executed multi-channeled marketing campaigns, and supervised strategic partnerships, including media sponsorships.
Previously, Caballero served as the President of Executive Team at SoCal Museums, a network of marketing and communications employees of museums in Southern California. In this role, Caballero spearheaded the initiative that evolved the group from an informal quarterly gathering of colleagues into a federally recognized 501(c)(6) organization with a mission to promote the dynamic landscape of regional cultural institutions. Throughout her career, Caballero also held positions at USC Pacific Asia Museum, EMI Music Marketing, Harvard Public Relations, and Museum of Science, Boston. Caballero holds a bachelor of arts in American studies from Scripps College.
In making the announcement, Chair of the Search Committee Solimar Salas said, “We are confident that Jennifer will capitalize on CAM’s strengths and lead the organization to new heights as the museum field continues to reshuffle post pandemic. She demonstrated her abilities as Interim Director, in particular, strongly advocating on behalf of California museums in Sacramento. The Board of Directors and I are confident that as the Executive Director, Jennifer will take bold new steps to further the work of CAM.”
“I’m excited to become CAM’s next permanent leader, to direct our staff and large group of dedicated volunteers to achieve the goals that CAM has set forth, as well as look ahead to chart a course for CAM to expand in terms of relevance and access for new audiences and enhanced brand recognition,” said Caballero.
"Congratulations to the board and staff of the CAM on appointing Jennifer Caballero as the new Executive Director," said ACG Vice President Geoff Chang. "Jennifer is a collaborative and people-orientated leader who will guide the CAM with a deep commitment to its mission to support the success of California museums and their communities."