Overture Center for the Arts has selected Jenie Dahlmann as Chief Marketing and Communications Officer, following an executive search process led by Arts Consulting Group (ACG). She began her tenure on July 5, 2023.
An innovative marketing and communications leader, Dahlmann joins the organization as a member of the shared executive leadership team. She most recently served as the Director of Marketing & Engagement at the Younes & Soraya Nazarian Center for the Performing Arts in Northridge, California, where she was responsible for securing $2.5M in earned revenue and $500k in contributed revenue. In addition to overseeing the strategy and performance of ticket sales, brand creative, and digital communications, Dahlmann oversaw the Soraya’s first membership program, resulting in a 35% increase in the patron base. Previously, Dahlmann served as Interim Vice President of Marketing & Communications and Senior Director of Marketing & Communications at the San Diego Symphony. She has also held senior communications role across Michigan and California at the Interlochen Center for the Arts, Amway Corporation, Petco, Inc., and Borders Group, Inc.
In making the announcement, Overture Center’s Chief Artistic Experiences Officer Tim Sauers said, “Our success has come from the diverse skills and perspectives of each leader, and we know that Jenie will use her 30-year experience in marketing to further enhance our brand and strengthen our internal and external relationships.”
“I left corporate America nearly 10 years ago to serve my passion and dedication to the performing arts. My work for purpose-driven organizations has shown me the transformation and joy live performance provides to a community and its people,” said Dahlmann. “Returning to the Midwest to join the shared leadership team at Overture comes at the perfect time in my career and life. I look forward to serving the community of Madison and expanding our audiences, supporting our resident companies and contributing to Overture’s continued success.”
“Congratulations to the Overture Center on welcoming Jenie to its esteemed executive leadership team,” said ACG Vice President Jenna Deja. “Jenie puts the communities and staff at the heart of her process, and she is well-equipped to capture Overture Center’s voice and champion its extraordinary art experiences for all.”