Associate Vice President
Competitive market analysis
Facilities and program planning
Financial modeling and forecasting
A classically trained pianist and a former KPMG management consultant with prior experience at the London Symphony Orchestra and the Royal Opera House at Covent Garden, Peter Mraz brings a unique combination of strategic insight, leadership, artistic sensitivity, and business acumen to all his consulting engagements. Since joining ACG in 2016, he has been an integral part of several teams that have completed projects in a wide variety of functional disciplines, including executive searches, board summits, organizational management assessments, audience and community surveys, competitive market analysis, audience demand estimates, extensive benchmarking studies, and programming and financial pro forma plans for new arts and culture facilities. His varied background and experience allow him to provide a global perspective, identify tailored and innovative solutions that build consensus, incorporate best management practices, and deliver practical and enduring results that enhance the mission and sustainability of ACG’s clients.
Mr. Mraz began his career as a diplomat with the security policy division of the Slovak Ministry of Foreign Affairs in Bratislava. After completing his graduate studies in the United States, he joined KPMG in Prague, advising clients in the public, nonprofit, and financial sectors on policy design and new product development. Following his passion for classical music, he made a career change into arts administration and joined the London Symphony Orchestra to support the Managing Director and an external team of acousticians, theater planners, architects, and cost consultants on facility and business planning for a new $350 million concert hall in London. He also organized several international tours to Europe, Abu Dhabi, and China and oversaw numerous special engagements, including the United Kingdom premiere of Wynton Marsalis’ Swing Symphony conducted by Sir Simon Rattle. His primary responsibility at the Royal Opera House at Covent Garden included oversight of BP Big Screens, a nationwide series of free, live, outdoor simulcasts of performances to 20 cities around the United Kingdom.
“Audience development cannot work in isolation. It must be based on cultural experiences that are relevant to people’s lives. Great art has drawn people to cultural venues for centuries not only because of its aesthetic qualities but also its powerful stories of passion, history, and human relationships.”
A native speaker of Slovak, Mr. Mraz is fluent in English and Czech and has a working knowledge of Russian and French. A former Slovak and Irish folk dancer, he toured more than 20 festivals in Europe, Asia, and Mexico. Mr. Mraz completed his piano studies at Košice Conservatory of Music in his native Slovakia, graduating with a performance of Rachmaninoff’s second piano concerto at age 20. He holds a bachelor of science in business administration from City University of Seattle and a master in public policy from Harvard Kennedy School.
Mr. Mraz’s professional and client work includes:
Chicago Youth Symphony Orchestras
Children’s Chorus of San Antonio
Dallas Holocaust Museum
Des Moines Community Playhouse
National Czech & Slovak Museum & Library
The National Theatre
Newport Music Festival
North Carolina Opera
Overture Center for the Arts
© Liza Voll Photography